The Driver Suit Blog-The Helmet Stripe-An Unusual Place For Sponsorship

By David G. Firestone14ALast week, I had a column run on Uni-Watch, and I delayed this article until this week.  Two weeks ago, we discussed visors, this week, we will discuss what has become known as the “helmet stripe.” Helmet stripes came from IndyCar and Formula 1 cars, which are open cockpit cars. Helmets are clearly visible to television cameras and fans. As a direct result, helmet design in Formula 1 has become its own unique art form. Helmet designs become a part of the driver identity. The other thing that these open cockpits allow is for sponsorship opportunity. As such, a small opaque stripe is used on helmet visors.lepage-4In NASCAR, the visor was slow to arrive. This is due to two reasons, first, many drivers up until the mid 1990’s chose to wear open-faced helmets. While these helmets had a shade to help keep the sun out of a driver’s eyes. While sponsor logos do show up, they were used for the driver’s name. This Brad Noffsinger example from 1988 is an example of that.Noffsinger-4The second reason that helmet stripes were slow to come to NASCAR is that in-car cameras, while used, were for many years positioned in such a way that the visor would not be seen. Even if helmets were painted, the visor had no stripe. When the in-car cameras were positioned to film the driver from the side and even from the front, the helmet stripe became the standard. The stripe is designed to fit over the part of the visor that overlaps the opaque part of the helmet, as this example shows.musgrave2 musgrave3Helmet stripes have become standard. To show how it affects the overall look of the helmet, I took this Kevin Lepage helmet from 1999, and edited the pictures to show how it looks. lepage-2  lepage-4  lepage-6Not bad, but let’s compare it side by side to the original helmet…lepage-7 lepage-8 lepage-9Helmet stripes have become a unique way for a driver to customize a helmet, as this video shows:

Facebook pages and Twitter helmets are becoming standard on these. All visors that a driver would wear on a helmet have these stripes, which is standard, as visors are changed on a regular basis, and sponsors want the advertising space that they pay for.

Paint Scheme Reviews!

Because of the Uni-Watch article last week, I didn’t get to review paint schemes.  Within the last couple of weeks there were a large number of 2014 paint schemes released. Now I know that many of these will change before the start of the 2014 season, but I will grade them anyways.

Brad Keselowski #2 Miller Lite Ford Fusion  Same scheme as this year, same grade, C

Kevin Harvick #4 Budweiser Chevy SS Same Scheme as last year, same grade, A

Kevin Harvick #4 Jimmy John’s Chevy SS  They improved one of the best schemes in NASCAR and went from an A to A+

Kevin Harvick #4 Outback Steakhouse Chevy SS The color scheme remains the same but red takes over from beige as the primary color, which gives the car a great look, and an A grade

Kasey Kahne #5 Great Clips Chevy SS Same scheme as this year, same D+ grade

Kasey Kahne #5 Pepsi Max Cheyv SS Same scheme as last year, same F grade

Marcos Ambrose #9 Stanley/DeWalt Ford Fusion Great color scheme, though the nose, and quarter panel design are over done. Even still, I give it a B-

Marcos Ambrose #9 DeWalt/Stanley Ford Fusion See Above

Tony Stewart #14 Bass Pro Shop/Mobil 1 Chevy SS I get that two companies with different desgin schemes are sharing the car, but this is just brutal to look at. The orange and camo contrast is hideous, and the overall design is overdone. C-

Tony Stewart #14 Mobil 1/Bass Pro Shop Chevy SS The white and black contrast just looks awful! I really hope this changes before the season starts, because this is a scheme that is painful to look at. I have to give it an F

Tony Stewart #14 Code 3 Associates/Mobil 1 Chevy SS As bad of a color scheme as this is, it is certainly better than the other two Tony Stewart schemes are. That said, the color scheme warrants an F while the design warrants an A, so I’ll split the difference and give it a C

Greg Biffle #16 3M Ford Fusion This scheme is a MAJOR improvement over this year’s design! All of the pointless noise on the door is gone, and the car has a very smooth look because of it, and I have to give this design an A

Ricky Stenhouse Jr. #17 Nationwide Insurance Ford Fusion Great color and design schemes, though the white on light blue lettering and logos are hard to see. Even still, I have to give it an A-

Joey Logano #22 Shell/Pennzoil Ford Fusion Same scheme as last year, same grade, D

Joey Logano #22 AAA Insurance Ford Fusion  See Above

Jeff Gordon #24 Pepsi Max Chevy SS I gave this scheme a C-, but given the *ahem* other Pepsi Max scheme, I’ve reconsidered, and I will give this scheme a B

Ryan Newman #31 Caterpillar Chevy SS  An improvement on an already good scheme, A+

Aric Almirola #43 Smithfield Foods Ford Fusion If the hood and front were done in the stars design, and the rest of the car was red and white striped, it would look better, and I would be able to give it more than a C+

Jimmie Johnson #48 Lowes Chevy SS Supposidly, this will be the main scheme for the whole season, and I have to say it looks amazing, and is an A+ grade

Jimmie Johnson #48 Lowes/Kobalt Chevy SS This will be run for a few races, and it is an A+ scheme.

Carl Edwards #99 Fastenal Ford Fusion Same scheme as last year, same A grade

Carl Edwards #99 UPS Ford Fusion No redeeming features whatsoever, F-`

Now on to new 2013 paint schemes…

Jamie McMurray #1 Cessna/Auburn University Chevy SS The white hood and roof just look aukward, compared to the black covering the rest of the car.  That said, it is still a decent scheme, and I’ll give it a B

Dave Blaney #7 Breast Cancer Awareness Chevy SS Pinkwashing is an automatic F

Marcos Ambrose #9 Bostitch Ford Fusion The 2014 scheme is previewed here, and I’ll give it the same B- grade I gave the 2014 scheme.

Landon Cassill #33 T-Mone Chevy SS This is a perfect example as to why only one person should design a car.  It looks like it took at least 3 people to design the car, each with a different idea as to what the car should look like.  And in the end it is just a mess, and not even a good color scheme can give this scheme a passing grade.  F

David Ragan #34 Safercar.gov Ford Fusion  See Above. F

JJ Yeley #36 United Mining Equipment Chevy SS Even if I didn’t give pinkwashing schemes an automatic F, this scheme would get an F anyway, it just looks awful

Kyle Larson #51 Target Chevy SS Simple, yet attractive, and it earns an A

Kurt Busch #78 Wonder Bread Chevy SS  To celebrate the return of Wonder Bread, Kurt is going to channel Ricky Bobby, except for one difference…this scheme is a lot better than the Ricky Bobby Scheme.    No flames and the baloons coming from the brake duct are a great look for this car, and it earns an A

Dale Earnhardt Jr. #88 Mountain Dew/Xbox 1 Chevy SS  It has a great color scheme, and that is the nicest thing I can say about it.  The design is just awful, and it looks like it will give people seizures as it drives around the track.  I give it an F

Blake Koch #95 Supportmillitary.org Ford Fusion Eww…Too much going on, with the over-sized camo in too many different colors, and the door design which is awful. F-

 

The Driver Suit Blog-All-Star Race Weekend Events and Fun

By David G. Firestone

With the sad passing of Dick Trickle, as well as the All-Star Race, and the Memorial Day trifecta next week, I decided today I needed a change of pace, and I wouldn’t think about racing or driver suits today. So with my uncle in town, we went to the Museum of Science and Industry in Chicago. It’s an amazing museum with a lot of fun things to see and do, and we had a great time.

They have an exhibit that I saw concerning vintage cars, and a number of race cars. They have the winning car from the 1993 Sunrace USA100_3196100_3197A 1924 Marmon race car 100_3194 100_3195Wally Dallenbach’s car from the 1972 Indy 500 100_3192100_3193 and Al Unser’s 1978 Lola race car that won the triple crown 100_3190 100_3191The Spirit Of America, which held the land speed record from August 1963 to October 1964, and still holds the record for world’s longest skid mark is also on display as well.100_3185There is a new exhibit as well, Science Storms, an impressive state of the art exhibit detailing the science of natural phenomena, and how modern society has to interact with it. It is on two floors in the main gallery. On the second floor, there are displays for physics, magnetism, electricity, and fire among other things. At the end of the balcony, there is a large Tesla coil mounted in the ceiling. Nearby, I was shocked to see this display:IMAG0047That is a Jeff Gordon driver suit, with a similar helmet. 100_3176 100_3175 100_3177 100_3171A helmet that has been bi-sected to display the fire protection that the helmet100_3180A helmet used for fire testing, and a Nomex hood.100_3181A racing helmet and matching goggles from the 1950,s and a 1975 drag racing helmet worn by Dennis Baca100_3182and some Nomex undergarments and a Sparco bag. 100_3178 100_3179Now first off, why is the picture of Jeff Gordon from 2011 when the suit is from 2002? I think that it would be better if the picture of Gordon featured him wearing the suit on display. But that’s a minor complaint compared to some of the other issues the display has. The bag in the display clearly states “Jeff Gordon 2003.” So that might lead one to believe that the suit was from 2003. However after doing some research, the suit is from 2002. Looking at a 2003 suit, The Quaker State logo is different, the Lowes logo is gone, and the GMAC and Goodyear logos are in different places. So kudos to the museum for catching that.

The biggest issue is with the helmet cut in half. The sign clearly states “Jeff Gordon’s Helmet, Circa 2002.” Just taking a look at it, and I can clearly tell it’s not race-worn. I can tell for a number of reasons. Let’s start with the obvious fact that the color schemes on the helmet and driver suit are completely different. Second off, there are no ventilation ports or microphone equipment present. Since Gordon was wearing the vent on the left side of his helmet, the fact it is not there is very telling. Considering that DuPont Automotive Finishes paid nearly $12 million total to sponsor Gordon in 2002, his sponsor logos are conspicuously absent, and for a helmet that was supposedly worn for an entire racing season, it seems to be in very VERY good condition, almost new. It should also be noted that there are no HANS anchors present. At first I thought it was because the helmet was not meant to have them, but it turns out they were either supposed to be there, or have been removed. Why this occurred is not clear, but it clearly was NOT worn by Jeff Gordon. In fact, I would be shocked if he ever held this helmet. 100_3180 100_3180 - Copy 100_3180 - Copy - CopyBut there is one other issue with this display. The whole display is geared around fire protection, but there is no mention of safety certification. This is not a minor complaint, as the suit has a FIA certification on the back of the neck, but in the display is almost invisible.100_3184That picture, as bad as it is, is the best I can do, because the side of the display is inaccessible to viewers. If a display discussing fire safety, at least mention that the suit is certified to do just that!

Outside of that display, I had a great time at the Museum of Science and Industry, and I can look past those complaints to say that it is a really nice display that tells viewers a lot about racing safety. So if you are ever in Chicago, stop on over. I promise it is worth the time!

Now on to NASCAR All-Star Showdown Special Schemes…

First the All-Star Showdown Schemes…

Jamie McMurray #1 Bass Pro Shops/NWTF Chevy SS-Great Color Scheme, Awful design, C+

Danica Patrick #10 Go Daddy Cares Chevy SS-The racing stripe makes the scheme look better, and the hood logo is good as well  A

Mike Bliss #19 Gentry Plastics Inc. Toyota Camry-Good color scheme and simple design work well here, A

Landon Cassill #33 Bicycle NASCAR Playing Cards Chevy SS-Decent color scheme, but the design is all over the place, way too chaotic, C-

JJ Yeley #36 World TradeX Chevy SS– Not much to say here…other than make the logo bigger.  D-

Brian Keselowski #52 Supportmillitary.org Toyoa Camry-Eww…Too much going on, with the oversized camo in too many different colors, and the door design which is awful.  F-

Now On to All-Star Race Schemes.

Brad Keselwoski #2 Miller Lite Fan Mosiac Ford Fusion.  It looks really good, and the pictures of the fans give it a condensation on the can effect that is really cool.  A+

Greg Biffle #16 3M Filtrete Ford Fusion-Could you please pick a color scheme and stick with it?  Two different color schemes on the same car is just awful. But they are two good color schemes. C-

Kevin Harvick #29 Budweiser/Rheem Chevy SS-Good color scheme, and I like the two different designs on the side.  A-

Ryan Newman #39 Aspen Dental Chevy SS-Good colors, but awful design…what does this have to do with teeth?  C-

Jimmie Johnson #48 Lowes Patriotic Chevy SS-Not the best scheme he has run all year, but I would love to see the car in that shade of red on the bottom C-