Tag: sunoco

The Driver Suit Blog-The Helmet Stripe-An Unusual Place For Sponsorship

By David G. Firestone14ALast week, I had a column run on Uni-Watch, and I delayed this article until this week.  Two weeks ago, we discussed visors, this week, we will discuss what has become known as the “helmet stripe.” Helmet stripes came from IndyCar and Formula 1 cars, which are open cockpit cars. Helmets are clearly visible to television cameras and fans. As a direct result, helmet design in Formula 1 has become its own unique art form. Helmet designs become a part of the driver identity. The other thing that these open cockpits allow is for sponsorship opportunity. As such, a small opaque stripe is used on helmet visors.lepage-4In NASCAR, the visor was slow to arrive. This is due to two reasons, first, many drivers up until the mid 1990’s chose to wear open-faced helmets. While these helmets had a shade to help keep the sun out of a driver’s eyes. While sponsor logos do show up, they were used for the driver’s name. This Brad Noffsinger example from 1988 is an example of that.Noffsinger-4The second reason that helmet stripes were slow to come to NASCAR is that in-car cameras, while used, were for many years positioned in such a way that the visor would not be seen. Even if helmets were painted, the visor had no stripe. When the in-car cameras were positioned to film the driver from the side and even from the front, the helmet stripe became the standard. The stripe is designed to fit over the part of the visor that overlaps the opaque part of the helmet, as this example shows.musgrave2 musgrave3Helmet stripes have become standard. To show how it affects the overall look of the helmet, I took this Kevin Lepage helmet from 1999, and edited the pictures to show how it looks. lepage-2  lepage-4  lepage-6Not bad, but let’s compare it side by side to the original helmet…lepage-7 lepage-8 lepage-9Helmet stripes have become a unique way for a driver to customize a helmet, as this video shows:

Facebook pages and Twitter helmets are becoming standard on these. All visors that a driver would wear on a helmet have these stripes, which is standard, as visors are changed on a regular basis, and sponsors want the advertising space that they pay for.

Paint Scheme Reviews!

Because of the Uni-Watch article last week, I didn’t get to review paint schemes.  Within the last couple of weeks there were a large number of 2014 paint schemes released. Now I know that many of these will change before the start of the 2014 season, but I will grade them anyways.

Brad Keselowski #2 Miller Lite Ford Fusion  Same scheme as this year, same grade, C

Kevin Harvick #4 Budweiser Chevy SS Same Scheme as last year, same grade, A

Kevin Harvick #4 Jimmy John’s Chevy SS  They improved one of the best schemes in NASCAR and went from an A to A+

Kevin Harvick #4 Outback Steakhouse Chevy SS The color scheme remains the same but red takes over from beige as the primary color, which gives the car a great look, and an A grade

Kasey Kahne #5 Great Clips Chevy SS Same scheme as this year, same D+ grade

Kasey Kahne #5 Pepsi Max Cheyv SS Same scheme as last year, same F grade

Marcos Ambrose #9 Stanley/DeWalt Ford Fusion Great color scheme, though the nose, and quarter panel design are over done. Even still, I give it a B-

Marcos Ambrose #9 DeWalt/Stanley Ford Fusion See Above

Tony Stewart #14 Bass Pro Shop/Mobil 1 Chevy SS I get that two companies with different desgin schemes are sharing the car, but this is just brutal to look at. The orange and camo contrast is hideous, and the overall design is overdone. C-

Tony Stewart #14 Mobil 1/Bass Pro Shop Chevy SS The white and black contrast just looks awful! I really hope this changes before the season starts, because this is a scheme that is painful to look at. I have to give it an F

Tony Stewart #14 Code 3 Associates/Mobil 1 Chevy SS As bad of a color scheme as this is, it is certainly better than the other two Tony Stewart schemes are. That said, the color scheme warrants an F while the design warrants an A, so I’ll split the difference and give it a C

Greg Biffle #16 3M Ford Fusion This scheme is a MAJOR improvement over this year’s design! All of the pointless noise on the door is gone, and the car has a very smooth look because of it, and I have to give this design an A

Ricky Stenhouse Jr. #17 Nationwide Insurance Ford Fusion Great color and design schemes, though the white on light blue lettering and logos are hard to see. Even still, I have to give it an A-

Joey Logano #22 Shell/Pennzoil Ford Fusion Same scheme as last year, same grade, D

Joey Logano #22 AAA Insurance Ford Fusion  See Above

Jeff Gordon #24 Pepsi Max Chevy SS I gave this scheme a C-, but given the *ahem* other Pepsi Max scheme, I’ve reconsidered, and I will give this scheme a B

Ryan Newman #31 Caterpillar Chevy SS  An improvement on an already good scheme, A+

Aric Almirola #43 Smithfield Foods Ford Fusion If the hood and front were done in the stars design, and the rest of the car was red and white striped, it would look better, and I would be able to give it more than a C+

Jimmie Johnson #48 Lowes Chevy SS Supposidly, this will be the main scheme for the whole season, and I have to say it looks amazing, and is an A+ grade

Jimmie Johnson #48 Lowes/Kobalt Chevy SS This will be run for a few races, and it is an A+ scheme.

Carl Edwards #99 Fastenal Ford Fusion Same scheme as last year, same A grade

Carl Edwards #99 UPS Ford Fusion No redeeming features whatsoever, F-`

Now on to new 2013 paint schemes…

Jamie McMurray #1 Cessna/Auburn University Chevy SS The white hood and roof just look aukward, compared to the black covering the rest of the car.  That said, it is still a decent scheme, and I’ll give it a B

Dave Blaney #7 Breast Cancer Awareness Chevy SS Pinkwashing is an automatic F

Marcos Ambrose #9 Bostitch Ford Fusion The 2014 scheme is previewed here, and I’ll give it the same B- grade I gave the 2014 scheme.

Landon Cassill #33 T-Mone Chevy SS This is a perfect example as to why only one person should design a car.  It looks like it took at least 3 people to design the car, each with a different idea as to what the car should look like.  And in the end it is just a mess, and not even a good color scheme can give this scheme a passing grade.  F

David Ragan #34 Safercar.gov Ford Fusion  See Above. F

JJ Yeley #36 United Mining Equipment Chevy SS Even if I didn’t give pinkwashing schemes an automatic F, this scheme would get an F anyway, it just looks awful

Kyle Larson #51 Target Chevy SS Simple, yet attractive, and it earns an A

Kurt Busch #78 Wonder Bread Chevy SS  To celebrate the return of Wonder Bread, Kurt is going to channel Ricky Bobby, except for one difference…this scheme is a lot better than the Ricky Bobby Scheme.    No flames and the baloons coming from the brake duct are a great look for this car, and it earns an A

Dale Earnhardt Jr. #88 Mountain Dew/Xbox 1 Chevy SS  It has a great color scheme, and that is the nicest thing I can say about it.  The design is just awful, and it looks like it will give people seizures as it drives around the track.  I give it an F

Blake Koch #95 Supportmillitary.org Ford Fusion Eww…Too much going on, with the over-sized camo in too many different colors, and the door design which is awful. F-

 

The Driver Suit Blog-NASCAR Helmets Over The Years

By David G. Firestonemcconnell-5The evolution of the racing helmet in NASCAR for the most part was slow, in the beginning. NASCAR was officially founded in 1947, two years after World War II ended. Many of the helmets worn during the 1940’s and 1950’s were little more than repainted army and air force helmets. These helmets were basic at best, and as protection for the dangers of racing, these helmets were inadequate at best. During the 1950’s, many drivers switched from military headgear to motorcycle helmets. In the 1960’s, motorcycle-style helmets became the norm.mcconnell-5The above helmet was worn by Jim McConnell, who raced and promoted races in Maine, and went on to found Beech Ridge Motor Speedway in Scarborough, Maine. This is a racing helmet, but it looks more like Wyatt’s Captain America helmet from Easy Rider, in its basic design. It has an open face, no microphone equipment, and is rather thin. Although there would be advancements in helmet technology, the open-face design would remain popular until the 1980’s.Noffsinger-1This helmet was worn by Brad Noffsinger in 1988, it is the same general design, though it is much thicker, has some advancements in visor technology, and had some microphone technology in it as well. Although these helmets have since been banned, they remained legal for as long as they did for one simple reason: Advanced visibility. NASCAR did not want to have a crash caused by decreased visibility due to a rule mandating full-face helmets.musgrave1The Ted Musgrave helmet mentioned in a previous post is a perfect example. The bottom part covering the chin does to a certain extent reduce visibility for a driver. The logic makes sense, in that if there was a crash caused by reduced visibility, so for the 1990’s and 2000, the open-face was legal…then came the 2001 Daytona 500. That race saw the death of Dale Earnhardt Sr. from a Basilar skull fracture, which as tragic as it was, wasn’t the first death due to sub-par safety equipment. John Nemechek, Adam Petty, Kenny Irwin Jr., and Tony Roper had all been killed in similar accidents. Only after Earnhardt’s death, did the HANS device come to light, and eventually became mandatory in NASCAR, and eventually, across the board in racing. Now the helmets used in NASCAR look like this:mcdonalds-1This is a helmet worn between 2004 and 2005 by either Regan Smith or Jason Keller. As you can see, it has a number of advancements, including the visor, and air intakes, but the biggest advancement is these small bolts towards the back.mcdonalds-2 - CopyThese are where the HANS device connects to the helmet. The HANS device was mandated after the death of Dale Earnhardt Sr. to prevent Basilar skull fracture deaths. This device has worked very well. The HANS device works by attaching the device to the helmet, and then being secured by the shoulder straps.

As advanced as this helmet is, there is always room for improvement. What new form will the racing helmet of tomorrow take? Only time will tell.

On to Paint Schemes, we have a lot of ground to cover today…

First in the Camping World Truck Series

Chris Cockrum #07 Accu-Tech/Homesmart Toyota Tundra Decent color scheme, good stripe pattern, logos are easy to see. Solid A grade.

Sean Coor #82 Warriors in the Workplace Ford F-Series Simple yet bold. Great use of matte black, great number design and color scheme. The logo is easy to see and stands out. No distracting stripes or patterns. Solid A grade.

Next up, the Nationwide Series

Sam Hornish Jr. #12 Wurth Tools Ford Mustang The doors look like they have race damage on them already, which is not a good sign. The color scheme is decent, but the Pennzoil stripes just kill it. The logos are easy to see, but the stripes are just awful. Final grade C+

Matt Kenseth #18 Reser’s Foods Toyota Camry. Numbers are great, color scheme is good, logos are easy to see, and the background design is visible, but not overpowering. The only thing keeping this scheme from a higher grade is the picture of the package on the side of the car. That drags the grade down to a B+ from an A

Now moving on to the Sprint Cup Series

Denny Hamlin #11 FedEx Toyota Camry There are a total of 4 variations of the FedEx scheme, Express, Freight, Ground and Office. Right off the bat, the front nose design and stripes are awful. The color schemes are great, as are the logos and numbers, but the stripes kill it. The best grade I can give is a C+ across the board.

Paul Menard #27 Menard’s Chevy SS Not the worst I have ever seen, but the yellow is way too bright, and the massive collection of sponsor stickers on the quarter panel is just ugly. Final Grade C-