By David G. Firestone
Advertising is a really weird thing in 2018. Commercials can be so good you want to buy the product, or so awful that you never want to use that product again. Coca Cola has started the names on the label nonsense that they’ve done over the past few summers. I personally don’t get the names thing, but that’s just me. But for some reason, Coca Cola feels the need to promote the names gimmick with overly annoying commercials.
I thought that the music used in the 2017 commercials was bad. They used three really bad songs from groups that I’ve never heard of. This year, they have a custom jingle sung by an unidentified group. It’s too sugary, too peppy, and it WILL aggravate you. What really sucks about this is the fact that when I watch NASCAR or the NHRA, they play this commercial ad nauseam. I am not unreasonable, but STOP WITH THE IRRITATING COMMERCIALS!
As much as I love soda, whenever Coca Cola starts the name gimmick, and they start the commercials, I stop drinking Coca Cola. First, does putting names on the label increase sales? Obviously it does, since they do it every summer, but this is nothing but a gimmick, and the overly annoying advertising isn’t needed. This isn’t just limited to Coca Cola. People HATE Progressive Insurance because of Flo, and people hate Geico because of the gecko.
When did advertising become so divisive? When did this start? I get that there are commercials that are in bad taste. I get that there are commercials that inadvertently offend people. What I don’t get is why there are a series of commercials that are so hated by lots of people, they stop using a product. I’m just saying that if you are alienating people with your commercials, maybe change them.
Also, I’m part of a large group who didn’t care in any capacity about the Royal Wedding. Talk about an overly-hyped event that annoyed me to no end. The Royal Family has NO impact on my life whatsoever, and the fact that one of them got hitched isn’t my concern. There was extra concern in Evanston, since his wife is a graduate from Northwestern, and lived in Evanston. To that I say that Laurie Dann, who would go on to shoot a number of students at Hubbard Woods Elementary School also lived in Evanston. I’m glad its over, and I hope I don’t have to tolerate this crap again for a long time. I’m really cranky today, for whatever reason, so I’m going to end this here.