The Driver Suit Blog-The Helmet Stripe-An Unusual Place For Sponsorship

By David G. FirestoneLast week, I had a column run on Uni-Watch, and I delayed this article until this week. Two weeks ago, we discussed visors, this week, we will discuss what has become known as the “helmet stripe.” Helmet stripes came from IndyCar and Formula 1 cars, which are open cockpit cars. Helmets are clearly visible to television cameras and fans. As a direct result, helmet design in Formula 1 has become its own unique art form. Helmet designs become a part of the driver identity. The other thing that these open cockpits allow is for sponsorship opportunity. As such, a small opaque stripe is used on helmet visors.In NASCAR, the visor was slow to arrive. This is due to two reasons, first, many drivers up until the mid 1990’s chose to wear open-faced helmets. While these helmets had a shade to help keep the sun out of a driver’s eyes. While sponsor logos do show up, they were used for the driver’s name. This Brad Noffsinger example from 1988 is an example of that.The second reason that helmet stripes were slow to come to NASCAR is that in-car cameras, while used, were for many years positioned in such a way that the visor would not be seen. Even if helmets were painted, the visor had no stripe. When the in-car cameras were positioned to film the driver from the side and even from the front, the helmet stripe became the standard. The stripe is designed to fit over the part of the visor that overlaps the opaque part of the helmet, as this example shows. Helmet stripes have become standard. To show how it affects the overall look of the helmet, I took this Kevin Lepage helmet from 1999, and edited the pictures to show how it looks. Not bad, but let’s compare it side by side to the original helmet… Helmet stripes have become a unique way for a driver to customize a helmet, as this video shows:

Facebook pages and Twitter helmets are becoming standard on these. All visors that a driver would wear on a helmet have these stripes, which is standard, as visors are changed on a regular basis, and sponsors want the advertising space that they pay for.

Paint Scheme Reviews!

Because of the Uni-Watch article last week, I didn’t get to review paint schemes. Within the last couple of weeks there were a large number of 2014 paint schemes released. Now I know that many of these will change before the start of the 2014 season, but I will grade them anyways.

Brad Keselowski #2 Miller Lite Ford Fusion Same scheme as this year, same grade, C

Kevin Harvick #4 Budweiser Chevy SS Same Scheme as last year, same grade, A

Kevin Harvick #4 Jimmy John’s Chevy SS They improved one of the best schemes in NASCAR and went from an A to A+

Kevin Harvick #4 Outback Steakhouse Chevy SS The color scheme remains the same but red takes over from beige as the primary color, which gives the car a great look, and an A grade

Kasey Kahne #5 Great Clips Chevy SS Same scheme as this year, same D+ grade

Kasey Kahne #5 Pepsi Max Cheyv SS Same scheme as last year, same F grade

Marcos Ambrose #9 Stanley/DeWalt Ford Fusion Great color scheme, though the nose, and quarter panel design are over done. Even still, I give it a B-

Marcos Ambrose #9 DeWalt/Stanley Ford Fusion See Above

Tony Stewart #14 Bass Pro Shop/Mobil 1 Chevy SS I get that two companies with different desgin schemes are sharing the car, but this is just brutal to look at. The orange and camo contrast is hideous, and the overall design is overdone. C-

Tony Stewart #14 Mobil 1/Bass Pro Shop Chevy SS The white and black contrast just looks awful! I really hope this changes before the season starts, because this is a scheme that is painful to look at. I have to give it an F

Tony Stewart #14 Code 3 Associates/Mobil 1 Chevy SS As bad of a color scheme as this is, it is certainly better than the other two Tony Stewart schemes are. That said, the color scheme warrants an F while the design warrants an A, so I’ll split the difference and give it a C

Greg Biffle #16 3M Ford Fusion This scheme is a MAJOR improvement over this year’s design! All of the pointless noise on the door is gone, and the car has a very smooth look because of it, and I have to give this design an A

Ricky Stenhouse Jr. #17 Nationwide Insurance Ford Fusion Great color and design schemes, though the white on light blue lettering and logos are hard to see. Even still, I have to give it an A-

Joey Logano #22 Shell/Pennzoil Ford Fusion Same scheme as last year, same grade, D

Joey Logano #22 AAA Insurance Ford Fusion See Above

Jeff Gordon #24 Pepsi Max Chevy SS I gave this scheme a C-, but given the *ahem* other Pepsi Max scheme, I’ve reconsidered, and I will give this scheme a B

Ryan Newman #31 Caterpillar Chevy SS An improvement on an already good scheme, A+

Aric Almirola #43 Smithfield Foods Ford Fusion If the hood and front were done in the stars design, and the rest of the car was red and white striped, it would look better, and I would be able to give it more than a C+

Jimmie Johnson #48 Lowes Chevy SS Supposidly, this will be the main scheme for the whole season, and I have to say it looks amazing, and is an A+ grade

Jimmie Johnson #48 Lowes/Kobalt Chevy SS This will be run for a few races, and it is an A+ scheme.

Carl Edwards #99 Fastenal Ford Fusion Same scheme as last year, same A grade

Carl Edwards #99 UPS Ford Fusion No redeeming features whatsoever, F-`

Now on to new 2013 paint schemes…

Jamie McMurray #1 Cessna/Auburn University Chevy SS The white hood and roof just look aukward, compared to the black covering the rest of the car. That said, it is still a decent scheme, and I’ll give it a B

Dave Blaney #7 Breast Cancer Awareness Chevy SS Pinkwashing is an automatic F

Marcos Ambrose #9 Bostitch Ford Fusion The 2014 scheme is previewed here, and I’ll give it the same B- grade I gave the 2014 scheme.

Landon Cassill #33 T-Mone Chevy SS This is a perfect example as to why only one person should design a car. It looks like it took at least 3 people to design the car, each with a different idea as to what the car should look like. And in the end it is just a mess, and not even a good color scheme can give this scheme a passing grade. F

David Ragan #34 Safercar.gov Ford Fusion See Above. F

JJ Yeley #36 United Mining Equipment Chevy SS Even if I didn’t give pinkwashing schemes an automatic F, this scheme would get an F anyway, it just looks awful

Kyle Larson #51 Target Chevy SS Simple, yet attractive, and it earns an A

Kurt Busch #78 Wonder Bread Chevy SS To celebrate the return of Wonder Bread, Kurt is going to channel Ricky Bobby, except for one difference…this scheme is a lot better than the Ricky Bobby Scheme. No flames and the baloons coming from the brake duct are a great look for this car, and it earns an A

Dale Earnhardt Jr. #88 Mountain Dew/Xbox 1 Chevy SS It has a great color scheme, and that is the nicest thing I can say about it. The design is just awful, and it looks like it will give people seizures as it drives around the track. I give it an F

Blake Koch #95 Supportmillitary.org Ford Fusion Eww…Too much going on, with the over-sized camo in too many different colors, and the door design which is awful. F-

The Driver Suit Blog-A Great Series Needs a Great Logo!

By David G. Firestone

The NASCAR Sprint Cup Series has a unique tradition that stretches back to the 1970’s, the Series Logo. Series Logos are now commonplace in most forms of racing, excluding Formula 1, which does not need a series logo. The evolution of the NASCAR Sprint Cup Series logo over the years in interesting.

1972-1981This logo is designed in classic 1970’s design, and can be seen on driver suits, as this Dale Earnhardt Sr. example from 1980 clearly shows.

1982-1988The “1 Car” logo was a major redesign, and features a logo, with NASCAR GRAND NATIONAL SERIES embroidered, and a 1980’s car. Very visible on driver suits from the era.

1989-1992A simple Winston logo, which, while underwhelming is very visible on this Bobby Hillin Jr. Suit, andthis photo of Dale Earnhardt Sr. from 1992…and look who is next to him!

1993-1996Again an underwhelming yet attractive series logo. The interesting thing about logos from 1993-2001 is that there are two designs, red with white lettering that displayed better on light driver suits, and white with red lettering that displayed better on dark colored driver suits. Though the rule was rather ambiguous for a while.

1997-1999This design went through some changes when Winston changed the design of their packaging. Starting in 1998, Winston went from a rounder typeface to a narrower and straighter typeface, as a young Tony Stewart is modeling.

1998:Every team and driver ran the NASCAR 50^th Anniversary logo on their cars and driver suits. Not bad at all.

2000-2001A square design with an oval logo was used from 2000-2001, with the color-flipping returning. At this point, the discussion of who would replace Winston started, as due to legislation, cigarettes would not be allowed to sponsor auto racing within the next few years.

2002-2003 The transitional oval logo. The Busch Grand National series had adopted an oval logo in 1995, and since the series would change sponsorships in 2004, this new logo would be the bridge between the old and the new.

2004-2007New sponsor, new colors, new shape. Nextell Communications took over in 2004 and it became the Nextell Cup Series. This logo would remain constant until Sprint and Nextell merged, which led to:

2008-Present:Same color scheme, same shape, same basic design.

The logo has become a marketing point for NASCAR teams and NASCAR itself. Die casts, driver uniform coats, t-shirts, pit crew shirts, and many other items carry these logos.

Now on to the Nationwide Series

1982-1994

These two logos were used for the Busch Grand National series. The plain Busch logo worked better and was used more often than the Busch Beer Series logo.

1995-2004An oval logo with the sponsor name, and GRAND NATIONAL SERIES added below. It was very marketable and worked quite well as a logo.

2004-2007Grand National Series has been removed, and some minor redesigns to BUSCH and the NASCAR logo as well. 2006 featured the 25^th Anniversary logo.

2007-PresentComplete redesign for the NASCAR Nationwide Series which began when Nationwide took over the titular sponsorship of the series. Uneven oval with a Nationwide logo, and a NASCAR logo, with a new overall design and color scheme.

Last but certainly not least the Truck Series

1995:For the first season, the Truck Series was referred to as the “Super Truck Series by Craftsman.” It featured a decidedly early 1990’s logo. It lasted for only one season.

1996-2002The Craftsman Truck Series is a better name and the logo, while still bearing a 1990’s style design, is more refined and professional.

2003-2008The entire logo is inside the oval, some minor color and typeface changes are present as well. 2005 featured the 10^th anniversary logo.2009-PresentThe same off-center oval design as the Nationwide Series and Sprint Cup logos, with a sponsor redesign for Camping World, who took over for Craftsman after 2009.

Paint Scheme Reviews

Jamie McMurray #1 Bad Boy Buggies Chevy SS Not a bad scheme, colors work well, and the ovarall design is simple yet attractive, I give it an A+

Greg Biffle #16 Bondo/3M Ford Fusion The color scheme is good, but the red designs on a red background just look odd. If it was a white design, it would work well, but this just looks odd. Still, it’s odd, but not awful, so I will give it a C

Ricky Stenhouse #17 Nationwide Insurance Ford Fusion Um…This has a great color scheme and a great simple design, but this just does not work. Too much black, and not enough silver and blue. It would work well if the blue and silver were the predominant colors, and black was the where the silver is. I can give this a C

Austin Dillon #33 Advocare Chevy SS It works very well, great color scheme and great desgin…except for the black outline around the numbers. Why? The stripes don’t interfere with it at all. If it was just a small black outline around the edge of the numbers it would work, but the black negative space area is just distracting. Without the black, it would be an A, but this scheme earns a B-

David Ragan #34 Peanut Patch Hot Boiled Peanuts/Race Trac Ford Fusion While the color scheme brings back memories of the Houston Astros Tequila Sunrise jerseys, the overall design is good. I like the mountain-esque design, but the random peanuts scattered over the hood and quarter panels are just awful. I really want to give this a better grade, but a C- is the best I can do for this scheme.

Josh Wise #35 Carson-Newman University Ford Fusion Great color scheme, and great design…except for the eagle. Why is the eagle facing the back of the car? If the eagle was facing the front, I would give this scheme an A, but this just looks bad, and takes the grade down to a C

Landon Cassill #40 Moonshine Attitude Attire Chevy SS Ok, let me make this clear…hunting camouflage is not, has never been, and never will be an acceptable background color for a race car. It didn’t work for Duck Dynasty, and it doesn’t work for this car, and it gets an F

Aric Almirola #43 Rain Eater Wiper Blades/Charter Communications Ford Fusion This color scheme works very well, except for the hood logo, where the green logo is next to invisible on the Petty blue of the hood. But even so, the scheme as a whole works very well, so I’ll give it an A.

Ryan Truex #51 Seawatch Chevy SS Having never heard of Seawatch, I thought it was an activist group at first, but Seawatch is actually a very well established clam company based in Maryland. The overall design is really good, though the wave next to the rear wheel well is a bit out of place. Still it looked very good on the track, and I give it an A.

Justin Allgaier #51 Brandt Chevy SS A timeless design, with a great color scheme and a great design that earns an A

Dale Earnhardt Jr. #88 Race 2 Achieve/National Guard Chevy SS Race 2 Achieve is a program that teaches advanced math through the eyes of Hendrick Motorsports engineers. It shows how the engineers use Algebra II and trigonometry to solve problems on the race car. This is a great old-school scheme, with a great color scheme, and great overall simple design. A+

Dale Earnhardt Jr. #88 National Guard/Breast Cancer Awareness Chevy SS Oh God! October is coming therefore, the pinkwashing must start. For those who don’t know the term, “Pinkwashing” is the process of using pink ribbons and/or the pink color to sell products, many of which are inherently unhealthy, with a “portion of the proceeds going to support the fight against breast cancer.” Sadly, most of these funds do not go to serious research, but rather to “feel good” causes such as the Susan G. Komen foundation. Because it is used as a marketing gimmick, and I, as well as my mom who is a breast cancer survivor are opposed to pinkwashing, any and every pink paint scheme, regardless of how good it looks, will earn an automatic F- grade.

Michael McDowell #98 Victory Junction Ford Fusion Unlike Komen, Victory Junction is a cause most people can support. Founded by the Petty Family, after the death of Adam Petty, Victory Junction is a camp for children with terminal and chronic illnesses, so while they are there, they can forget about the troubles of life, and have fun. That said, this is a great scheme, with a very simple yet attractive design, and great colors. The only bad thing I can say about this scheme is that I would love the logo on the quarter panels. That one thing can’t take away from an A+ scheme.