The Driver Suit Blog-MOMO and Christian Fittipaldi…A Match Made In Heaven

By David G. Firestone

These last few weeks have been hell in Chicago weather-wise. I have been under the weather myself, but this week, I wanted to touch on something that I covered in depth last year. After watching the Rolex 24 at Daytona, I learned that MOMO is celebrating its 50 anniversary this year. I first learned about MOMO when I covered Christian Fittipaldi’s Driver Suits back at the beginning of the blog. MOMO is one of the more ubiquitous racing safety companies in racing.MOMO is short for “Moretti-Monza” which is Giampiero Moretti’s last name and Monza, a town in the Province of Milan. Giampiero Moretti was a driver who won the 1998 24 Hours of Daytona. He created a company specifically to make racing products. MOMO has gradually expanded over the years, and is now involved heavily in almost all forms of auto racing.

One thing I have noticed is that MOMO steering wheels are used very heavily in NASCAR. Whenever there are in-car cameras, there is always one located near the ignition behind the steering wheel, and almost every one of them has a MOMO logo on them. They are also very involved in F1, and IndyCar racing in terms of parts. When the best and most recognizable teams in the biggest forms of auto racing all use the same group for their parts, it proves that MOMO is the best in what they do.

I also mention Christian Fittipaldi because he won the Rolex 24 at Daytona in an Action Express Coyote Corvette DP. This is his second win, his first one coming in 2004 in a Bell Motorsports Doran JE4-Pontiac. As covered earlier in the year, I own two Christian Fittipaldi MOMO driver suits. In all honesty, these two suits were my first introduction to MOMO as a brand. MOMO however has a large presence in auto racing.In the SCCA Miami Grand Prix, these suits were issued to track workers. MOMO stated that these would be fireproofed for one race only. It feels like an old school chemical dipped suit, but I have no proof of that. It does not appear to have been worn, but it probably is not fireproof any more though. 2014 is the 50^th anniversary of what I’m going to call “The dark week,” May 24-30 1964 when the World 600 and Indy 500 took place. Three drivers were killed by fire, which changed the safety culture of racing forever. I will cover that issue in depth later in the season.

Paint Scheme Reviews!

Marcos Ambrose #9 Stanley Ford Fusion Though a tad over designed, the car does has a clean look, and a great color scheme, so I will give it an A-

Marcos Ambros3 #9 DeWalt Ford Fusion See Above

Kyle Busch #18 Skittles Toyota Camry When I first heard about Skittles returning to NASCAR, I thought it would look like this or this, so naturally I was worried, but I like this simple and attractive design. A+

Kyle Busch #18 Peanut M&M’s Toyota Camry Decent scheme, good color scheme, A-

Matt Kenseth #20 Dollar General Toyota Camry My major complaint was the black and silver stripes on the sides were too big and promenent. They solved that issue this season, and the car looks better. In fact, I’ll give it a B!

Jeff Gordon #24 AXALTA Chevy SS Classic Jeff Gordon design, and I like the blue on the flames, and the black flames on the back. A+

Paul Menard #27 Menards/Richmond Chevy SS Love this scheme, great design and color scheme, A+

Paul Menard #27 Menards/Serta Chevy SS Same scheme as last year, same C+ grade

Eric McClure #35 Hefty/Arm and Hammer Ford Fusion Good color scheme, but the car looks over deisgned and it doesn’t look good at all. D+

Kurt Busch #41 Haas Chevy SS Great design and color scheme, A+

Kurt Busch #41 Slate Water Heaters Chevy SS Kurt is running a really good template this year, and this is another example. The condensation design is overdone, and it takes an A scheme down to a B-, otherwise it is a great design.

Aric Almirola #43 STP Ford Fusion This is one of my favorite schemes this year! A classic design, with great colors and a great look earns an A+

AJ Allmendinger #47 Kroger/USO Chevy SS Though the scheme is the same as last year, JTG Daugherty Racing has switched from Toyota to Chevy this season. That being said, I like this scheme, and I will give it an A

AJ Allmendinger #47 Bushes Baked Beans Chevy SS Simple design, great color scheme, A

AJ Allmendinger #47 Kingsford Chevy SS See Above

AJ Allmendinger #47 Scotts Chevy SS See Above

AJ Allmendinger #47 Clorox Chevy SS See Above

AJ Allmendinger #47 Charter Communication Chevy SS I like the overall design, but that is an awful shade of green. Green is not a great color for a race car, neither is yellow, so yellowish-green definitly doesn’t work. I’ll be generous and give it a C-

Joe Nemechek #66 Land Castle Title Toyota Camry If the bottom was a single color stripe, I would give it very high marks, but the over design makes it look awful. C-

Michael McDowell #95 K-Love Ford Fusion Not only is McDowell and Levine Family Racing running a better template this year, the K-Love scheme actually improves on it. I can’t give this scheme anything lower than an A

Carl Edwards #99 Subway Ford Fusion A bad design from last year, earns a D-

The Driver Suit Blog-A Great Series Needs a Great Logo!

By David G. Firestone

The NASCAR Sprint Cup Series has a unique tradition that stretches back to the 1970’s, the Series Logo. Series Logos are now commonplace in most forms of racing, excluding Formula 1, which does not need a series logo. The evolution of the NASCAR Sprint Cup Series logo over the years in interesting.

1972-1981This logo is designed in classic 1970’s design, and can be seen on driver suits, as this Dale Earnhardt Sr. example from 1980 clearly shows.

1982-1988The “1 Car” logo was a major redesign, and features a logo, with NASCAR GRAND NATIONAL SERIES embroidered, and a 1980’s car. Very visible on driver suits from the era.

1989-1992A simple Winston logo, which, while underwhelming is very visible on this Bobby Hillin Jr. Suit, andthis photo of Dale Earnhardt Sr. from 1992…and look who is next to him!

1993-1996Again an underwhelming yet attractive series logo. The interesting thing about logos from 1993-2001 is that there are two designs, red with white lettering that displayed better on light driver suits, and white with red lettering that displayed better on dark colored driver suits. Though the rule was rather ambiguous for a while.

1997-1999This design went through some changes when Winston changed the design of their packaging. Starting in 1998, Winston went from a rounder typeface to a narrower and straighter typeface, as a young Tony Stewart is modeling.

1998:Every team and driver ran the NASCAR 50^th Anniversary logo on their cars and driver suits. Not bad at all.

2000-2001A square design with an oval logo was used from 2000-2001, with the color-flipping returning. At this point, the discussion of who would replace Winston started, as due to legislation, cigarettes would not be allowed to sponsor auto racing within the next few years.

2002-2003 The transitional oval logo. The Busch Grand National series had adopted an oval logo in 1995, and since the series would change sponsorships in 2004, this new logo would be the bridge between the old and the new.

2004-2007New sponsor, new colors, new shape. Nextell Communications took over in 2004 and it became the Nextell Cup Series. This logo would remain constant until Sprint and Nextell merged, which led to:

2008-Present:Same color scheme, same shape, same basic design.

The logo has become a marketing point for NASCAR teams and NASCAR itself. Die casts, driver uniform coats, t-shirts, pit crew shirts, and many other items carry these logos.

Now on to the Nationwide Series

1982-1994

These two logos were used for the Busch Grand National series. The plain Busch logo worked better and was used more often than the Busch Beer Series logo.

1995-2004An oval logo with the sponsor name, and GRAND NATIONAL SERIES added below. It was very marketable and worked quite well as a logo.

2004-2007Grand National Series has been removed, and some minor redesigns to BUSCH and the NASCAR logo as well. 2006 featured the 25^th Anniversary logo.

2007-PresentComplete redesign for the NASCAR Nationwide Series which began when Nationwide took over the titular sponsorship of the series. Uneven oval with a Nationwide logo, and a NASCAR logo, with a new overall design and color scheme.

Last but certainly not least the Truck Series

1995:For the first season, the Truck Series was referred to as the “Super Truck Series by Craftsman.” It featured a decidedly early 1990’s logo. It lasted for only one season.

1996-2002The Craftsman Truck Series is a better name and the logo, while still bearing a 1990’s style design, is more refined and professional.

2003-2008The entire logo is inside the oval, some minor color and typeface changes are present as well. 2005 featured the 10^th anniversary logo.2009-PresentThe same off-center oval design as the Nationwide Series and Sprint Cup logos, with a sponsor redesign for Camping World, who took over for Craftsman after 2009.

Paint Scheme Reviews

Jamie McMurray #1 Bad Boy Buggies Chevy SS Not a bad scheme, colors work well, and the ovarall design is simple yet attractive, I give it an A+

Greg Biffle #16 Bondo/3M Ford Fusion The color scheme is good, but the red designs on a red background just look odd. If it was a white design, it would work well, but this just looks odd. Still, it’s odd, but not awful, so I will give it a C

Ricky Stenhouse #17 Nationwide Insurance Ford Fusion Um…This has a great color scheme and a great simple design, but this just does not work. Too much black, and not enough silver and blue. It would work well if the blue and silver were the predominant colors, and black was the where the silver is. I can give this a C

Austin Dillon #33 Advocare Chevy SS It works very well, great color scheme and great desgin…except for the black outline around the numbers. Why? The stripes don’t interfere with it at all. If it was just a small black outline around the edge of the numbers it would work, but the black negative space area is just distracting. Without the black, it would be an A, but this scheme earns a B-

David Ragan #34 Peanut Patch Hot Boiled Peanuts/Race Trac Ford Fusion While the color scheme brings back memories of the Houston Astros Tequila Sunrise jerseys, the overall design is good. I like the mountain-esque design, but the random peanuts scattered over the hood and quarter panels are just awful. I really want to give this a better grade, but a C- is the best I can do for this scheme.

Josh Wise #35 Carson-Newman University Ford Fusion Great color scheme, and great design…except for the eagle. Why is the eagle facing the back of the car? If the eagle was facing the front, I would give this scheme an A, but this just looks bad, and takes the grade down to a C

Landon Cassill #40 Moonshine Attitude Attire Chevy SS Ok, let me make this clear…hunting camouflage is not, has never been, and never will be an acceptable background color for a race car. It didn’t work for Duck Dynasty, and it doesn’t work for this car, and it gets an F

Aric Almirola #43 Rain Eater Wiper Blades/Charter Communications Ford Fusion This color scheme works very well, except for the hood logo, where the green logo is next to invisible on the Petty blue of the hood. But even so, the scheme as a whole works very well, so I’ll give it an A.

Ryan Truex #51 Seawatch Chevy SS Having never heard of Seawatch, I thought it was an activist group at first, but Seawatch is actually a very well established clam company based in Maryland. The overall design is really good, though the wave next to the rear wheel well is a bit out of place. Still it looked very good on the track, and I give it an A.

Justin Allgaier #51 Brandt Chevy SS A timeless design, with a great color scheme and a great design that earns an A

Dale Earnhardt Jr. #88 Race 2 Achieve/National Guard Chevy SS Race 2 Achieve is a program that teaches advanced math through the eyes of Hendrick Motorsports engineers. It shows how the engineers use Algebra II and trigonometry to solve problems on the race car. This is a great old-school scheme, with a great color scheme, and great overall simple design. A+

Dale Earnhardt Jr. #88 National Guard/Breast Cancer Awareness Chevy SS Oh God! October is coming therefore, the pinkwashing must start. For those who don’t know the term, “Pinkwashing” is the process of using pink ribbons and/or the pink color to sell products, many of which are inherently unhealthy, with a “portion of the proceeds going to support the fight against breast cancer.” Sadly, most of these funds do not go to serious research, but rather to “feel good” causes such as the Susan G. Komen foundation. Because it is used as a marketing gimmick, and I, as well as my mom who is a breast cancer survivor are opposed to pinkwashing, any and every pink paint scheme, regardless of how good it looks, will earn an automatic F- grade.

Michael McDowell #98 Victory Junction Ford Fusion Unlike Komen, Victory Junction is a cause most people can support. Founded by the Petty Family, after the death of Adam Petty, Victory Junction is a camp for children with terminal and chronic illnesses, so while they are there, they can forget about the troubles of life, and have fun. That said, this is a great scheme, with a very simple yet attractive design, and great colors. The only bad thing I can say about this scheme is that I would love the logo on the quarter panels. That one thing can’t take away from an A+ scheme.

The Driver Suit Blog-The Replacements…The Driver Suit Edition

By David G. Firestone

I have been focusing too much on paint schemes lately, so I’ll hold off on that for a while. Back to driver suits. As Brian Vickers demonstrated earlier this year, when there is time to plan for a driver replacement, a full driver suit with all correct sponsor logos can be done for a driver. But what if the driver change isn’t as easy to anticipate? What if it is a last minute deal? Sometimes, you get an item like this:

Here’s the back story, Patrick Carpentier was racing for Gillette-Evernham Motorsports in 2008. He was a part time Cup driver, and full time Nationwide Series driver. During the week of August 3, 2008, Carpentier was scheduled to driver in the NAPA Auto Parts 200 in Quebec. Because of the travel restrictions involved, he was not able to make the Sunoco Red Cross Pennsylvania 500 the next day. As such, Terry Labonte was chosen to take the #10 Charter Communications Dodge Charger for that race. Since this was a last minute deal, Labonte was given this basic suit, with SPRINT CUP, GOODYEAR, VALVOLINE, GILETTE-EVERNHAM MOTORSPORTS, NASCAR, and SUNOCO logos. The full Charter Communications design would have taken more time than the team had to make the suit.

In all honesty, it works very well. It has the classic quilt pattern, and the minimal logos give it a very retro look. This is also the only driver suit that I have ever seen that has no manufacturer logos, either Dodge or Simpson, and has a full SFI Certification.

Other than the lack of logos, this is a standard custom designed Sprint Cup driver suit. It has shoulder epaulets and arm gussets, as well as Terry Labonte’s name on the belt. The Texas logo is presnet next to Labonte’s name, and I have never seen this on other suits he wore. I was able to find some pictures of him wearing the suit, and he looks good in it.