By David G. Firestone
Big news yesterday, as not only was the new name for what was the NASCAR Sprint Cup Series was revealed, but NASCAR itself has a new logo. I can’t say I’m all that shocked about either, but I will say it did take NASCAR a lot longer than I thought it would to come up with a new logo.
Let’s discuss NASCAR’s new logo. The old setup was good, but it was designed in 1976, and really needed an update. It’s a much more minimalist logo, with a different font, and the color bar is much shorter. I have to say…I like it. The font looks much better, and while I liked the old color bar setup, this new design looks really good. It works well. I give it an A.
Now the new name…the “Monster Energy NASCAR Cup Series.” I’m kind of surprised with that. It doesn’t roll of the tongue. It sounds almost like the name was a placeholder for something better. I thought they would have gone with the “NASCAR Monster Energy Series.” Traditionalists refer to it as the Cup series, and there had been discussions about removing the Cup from the name. In this case…it was the wrong move.
Also, why isn’t NASCAR the first word in the series title? Every series in NASCAR is the NASCAR X Series. In this case, Monster Energy is the first word in the title. Granted there is the Verizon IndyCar Series, but I’ve always thought it should be sanctioning body then sponsor. It sounds better, and works better.
Is the logo in the video the new series logo? Is the series logo going to be a black rectangle with the logo seen in the video? Is NASCAR moving away from the oval designs of the Xfinity Series, and Camping World Truck Series? If so, that would mark a return to the old Winston Cup logo patch design. This could work if the logo isn’t too big. But if the black rectangle is the new logo, it would have to be a little bigger for detail. This could work, or it could be disaster. I’ll reserve my judgment.
I also have to give NASCAR and Monster Energy credit for ruining what could have been a great press conference. NASCAR and Monster Energy held a massive press conference to reveal that a deal had been signed, but didn’t give any details on the series name or logo. Then, they basically used Facebook and Twitter to release a video declaring the new series name. It should have been reversed. They should have released a press release stating that a deal had been signed, and had the huge press conference to reveal the new series name and new NASCAR logo. I did not think they would mess this up as badly as they did.
We just can’t skip over this press conference thing. This should be the biggest moment of the off-season, and instead, it amounted to a little more than a press conference. The series could have had a great name and logo, but instead it has a terrible name, and a mediocre logo. NASCAR had so much opportunity to make this announcement great, but they screwed it up in every way possible. The new NASCAR logo is the only good thing about this. The ball was really dropped today. I can only hope that going forward, mistakes will be fixed.